Consumo de cine en la Argentina. Evidencia empirica y reflexiones teoricas so...

Consumo de cine en la Argentina. Evidencia empirica y reflexiones teoricas so...

Instituto de Ciencias

Consumo de cine en la Argentina. Evidencia empirica y reflexiones teoricas sobre la vigencia del espectaculo cinematografico en el siglo XXI

This is an empirical research on film consumption in Argentina. Its core is composed by the analysis of two surveys where variables and contextual data are intersected to understand which factors enables (or not) the attendance at the film theaters. The analysis of these surveys is preceded by an historical perspective that is based on the compilation of statistics since the mid-twentieth century to the present. This perspective allows to question some widespread beliefs about the cinematographic spectacle –especially the announce of its "death" as a result of increased home consumption. It is argued that the phenomenon has been reconfigured and this forces to renew the conceptual and theoretical tools to study it. Respondents are college students from across the country, on the one hand, and inhabitants of Greater Buenos Aires in general, on the other. In the first case, given its specificity (high levels of cultural capital and high participation in cultural consumption), it is possible to identify differences even in a relatively homogeneous and very regular to the movies public. In the second case, being a population marked by strong socioeconomic contrasts, a key issue is the unequal access to the movie theaters; as aggregate, it is offered a reading on a sparsely addressed region in what refers to its cultural life. Finally, a contribution to the field of cultural consumption is presented from a theoretical reflection that reviews some classical texts and introduces more recent contributions. Because the social is crossed by global flows of information and communication, it is essential to reflect on the "connectivity" when thinking about cultural consumption in the XXI century.

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